"Beauty is not going anywhere. The idea that beauty is unimportant or a cultural construct is the real beauty myth. We have to understand beauty, or we will always be enslaved by it." (p. 242)
I loved this book because it made sense. Nancy Etcoff (yes, a woman) argues that beauty isn't just some concept constructed by the media in the past century, beauty has always existed and has always been important and there are scientific reasons for this being so. A few of Etcoff's arguments were ehhh, questionable, but for the most part they were really enlightening, smart and well-researched. I think it's silly when people say beauty doesn't matter. OF COURSE it matters, it just doesn't have to be the only thing that matters.
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